WHO WE ARE?
CTE MARKETING IS AN ATLANTA BASED, EXPERIENTIAL AGENCY DEDICATED TO CREATING MEMORABLE BRAND EXPERIENCES. WE PRIDE OURSELVES IN DISTINGUISHING THE DIFFERENCE BETWEEN APPROPRIATION, SPONSORSHIP AND CURATION.
It is CTE’s mission to position the brand and create experiences for our partners and consumers that leave an indelible mark.
CAPABILITIES
Consumer Engagement
Consumer Engagements, specifically retailtainment and sampling, are one of CTE’s three core competencies.
We create tangible engagements that allow brands to pass on their attributes and experiences to targeted consumers.
CTE has a proven track record in this area having worked with brands like Coca-Cola, Jack Daniel’s Tennessee Whiskey, Oil of Olay, El Jimador Tequila and Entercom Radio.
Because we own our assets, CTE can provide nimble service and cost effective solutions for our clients.
Trade Show
If Consumer Engagement is artful marketing, then Trade Show management is the science. The environment must be on brand but created with business goals in mind.
Trade Show attendees have a heightened awareness of brands, therefore we must engage them on an intellectual level, in addition to, an emotional level.
CTE specializes in creating interactive exhibits with specific engagement opportunities. Our staff has years of experience dealing with venues, show management and unions.
Entertainment
Entertainment and Sports are critical channels for many brands within the marketing mix. CTE has activated at major sports and entertainment properties on behalf of our client’s.
Properties like these offer a large audience in a controlled environment. Because of this focused attention, it is incumbent upon CTE and the brand to create a value added experience.
This is the difference between appropriation, sponsorship and curation.